We couldn’t find a solution, so we built one.

The Tyre Collective is a clean-tech company founded in 2020 by Hanson, Hugo and Siobhan with a vision to reduce our impact on the environment.

What began as our master’s project at Imperial College London and the Royal College of Art, now brings people across disciplines and industries together to tackle the complex problem of tyre wear. We work with the largest manufacturers, policymakers and researchers to develop and scale our technology – a true collective. 

For every problem, there is a team.

Founders Hanson Cheng, Hugo Richardson and Siobhan Anderson and team

We are on a mission to capture tyre wear for a cleaner, healthier environment and support businesses in their transition to true zero-emission mobility. We experiment, fail fast and iterate to develop the best solutions to tackle this stealth pollutant.

Together, let’s save our air from tyre wear.